chick drinks are designed to mask the alcohol so they go down easier... 'men' like to feel the burn of the alcohol, thus making the easy drinking beverages "chick drinks".
now, i'm not one to shy away from a drink just because it's not considered to be manly... i often take the road less travelled when it comes to alcoholic beverages, and sometimes that road is full of umbrellas and bendy straws.
here's a new one i tried the other day:
vanilla vodka
lichi-li
lime
redbull
awesome.