as queer as it is to drink coolers... if you insist on it, here's how to gq it up a bit:
pour the beverage into a beer cup with lots of ice, leaving a bit of room. add a few extra ounces of vodka, and stir. you wont look like a fruit for walking around with a colorful bottle and you've done a little mofication, so you can't be called out.
when i go on the boat, i drink of those pomegranite coolers and do the above.