I understand the objections some feminists have to the PETA ads, especially after reading through some of the links swedish posted. I don't personally feel the ads to be objectifying women, though. I think the slogan "I'd rather go naked than wear fur" connotes enough of a power to choose on the part of the person in the ad, and the ads never cut out parts of the woman's body (e.g. her face) or focus on the more "sexual" pieces of her. I would prefer to see these ads include more men and more body shapes of both sexes, however, before I were to feel completely comfortable with them.