Of course we're supposed to be readin his blog, that's why it's on the damn internet. Why is this so hard to understand! People will find out and read, all he's asking is to keep it quiet as long as possible, which will no longer happen since people find it and post about it. If he didn't want people to read it, then it wouldn't be on the internet. Jesus, I feel like I've already posted this before, oh wait, I have.
Stop saying we're not supposed to read it, it's ridiculous!
Absolutely. If Matt really didn't want anyone to read it, he would have emailed it to all the "special" people who he "invited" to read it. How hard would it be to send it out as a group email every day.
EDIT: Not to mention the fact that it would have been really easy to blog under a pseudonym. The ease with which the blog can be found (ie:the address of the blog) suggests that he wants at least some people who aren't on the it-list to find it.
This thread is embarrassing.